A quick guide to writing for the web The contemporary web and the way we use it has changed radically. Gone are the days at the turn of the century, when we developed a website and forgot about it. Websites are much more interactive, accessible and transparent. With...
Getting the most out of your Business Intelligence projects Businesses are facing more sophisticated competition in the market every day and the race is on to constantly deliver higher levels of customer service. Delivering better customer service first requires a...
Numerical Ratios for Social Media Much has been written about the benefits of Digital Media to business, not the least of which is that it is highly measurable. We can see how many hits we have on a website, how many clicks through on an advertisement, how many...
Using the Balanced Scorecard to design your Digital Strategy The Balanced Scorecard ((Kaplan, R.S. and Norton, D.P. (2006) Alignment Using the Balanced Scorecard to Create Corporate Synergies Harvard Business School Publishing Corporation)) was developed by Kaplan and...
Social Networking from a Social Sciences Perspective Social Media is restructuring society, marketers need to adapt if they are going to participate in the opportunities this offers us. Throughout time, communication systems have formed the foundations of society and...
Pulling the Levers Digital applications are becoming more mainstream as business tools. Marketers are starting to realise that the modern website is becoming the strategic digital backbone to all their marketing activities and requires extensive investment in terms of...
Digital Workplace The Digital workplace is changing the way that organisations conduct business, providing them with operational support, employee profiling, transparency and collaboration abilities that we have not seen before. As an integral part of how an...
Digital Conversations – Science or Art? One of the things that I find so fascinating about social media, is that it transcends the traditional artificial barriers that we have erected in business, letting us do things we never thought possible, or that in the past...
Eight principles of social media management Many of my clients want to create a presence on social media, because they see it as a free way of exposing their brand or products and services to potential customers. How many times have you been asked by someone you are...
Not all intranets are created equal. Great intranets increase productivity, knowledge sharing, collaboration, communication and delivery on strategy. Lousy intranets are at best repositories for leave forms, but more dangerously, with the advent of social media and...
The power of viral expansion loops when building robust social networks When we build social networks, we are gathering groups of like-minded people together for a reason. That reason may be that we want to monetise that social network by advertising to them, or to...
Meeting the Challenges of Collaboration Knowledge workers are individuals who are valued for their ability to interpret information within a specific subject area and advance the overall understanding of that subject through focused analysis, design and/or...
Man versus the Machine Google and Facebook have been squaring up to each other for about ten years and it's interesting to see how this competition influences their evolution. They each have a fundamentally different point of departure. Google is a search engine...
Social Media Optimisation In a Digital Bridges blog called Man verses the Machine. I wrote about the search algorithm (as used by search engines, for example Google) verses digital curatorship (whereby the people using social media to drive the information and content...
The Porous Web I often see clients who ask me to assist them in developing the specs for a a website. While it is important to have some kind of digital real estate, it is more important to look at how people use the web these days. From our audience point of view the...