
Creating high performance organisations by unlocking the power of software and technology through human behaviour.
Maximising your Return on Software Investments


Ensuring a Return on Software Investments
There are many reasons for investing in software, ranging from giving employees the tools they need to do their jobs, creating a shared platform to collaborate on, mitigating risk such as security measures to prevent cyber-crime or data loss and the associated financial loss, compliance and for legislative reasons. Whatever the reason, this technology is used by your employees to increase productivity and reduce risk.
Software in the past was sold as an investment into a silver bullet to make things easier and problems magically disappear; witness the insane investments in CRM technology at the turn of the century, which promised solid relationships and lucrative clients. In those days, organisations felt that their employees would intuitively adopt this technology and, cue the harps, money would roll into bank accounts to the celestial tones of heavenly music.
Instead employees regarded this new technology with intense suspicion; all it did as far as they were concerned, was tie them down to mundane admin and undermine their power wielded through their jealously guarded knowledge of the clients from their colleagues, in an attempt to make themselves indispensable. The employees did the bare minimum and the data was so dirty it was of no use to anyone.
We realise today that people are critical to maximising your investment in software. Their behaviour must be aligned through Behavioural Business Analysis, Change Management, Training and Coaching on the strategy, software and processes; factors which make your organisation successful. The software too must be designed and configured around intuitive ease-of-use for your employees to maximise technology adoption.
This is how you maximise your return on your investment into software.
Everything to do with technology except technology..


Digital Bridges provides the following services:
- Management Consulting around optimising your business through using the power of Digital Strategy, Information Technology, Process Optimisation as well as Legislative alignment;
- Business Analysis to create Business Cases, User Requirements, Functional Specifications and Implementation Strategies;
- End-user Cyber Security Programmes including creating a Cyber Security Culture in your organisation and end-user cyber security training;
- Elegant Content-based Solutions including writing for the web and modern communication, Content Architectures, Content Style and Language Guides and Content Creation;
- Change Management and Technology Adoption, uniquely formulated for your organisation to improve the return on your technology investments;
- Digital Footprint Management, Social Media Custody, Maintenance and Reporting, Policies; and
- Analytics and Data Narration for actionable insights into your data and digital footprint.
Our Clients
Over the last 17 years, Digital Bridges has had the pleasure of working with clients across all sectors of the South African economy.
We look forward to many more.





About Digital Bridges
Digital Bridges approaches technology from a management consulting position and relies heavily on rigorous academic thinking as well as business experience.
We have a broad range of experience working with significant, successful clients in the Financial, Gaming, Tourism, Pharmaceutical, ICT, Legal, Professional Services, Media and Public Sectors.
Digital Bridges was founded by Kate Elphick as a boutique consulting company in 2007. Our business model is to partner with IT companies or IT departments (and bring on board the most appropriate consultants for the job) to help clients bridge the divide between the technical team and the rest of the organisation.
To find out more about Digital Bridges, please contact Kate Elphick on kate@digital-bridges.co.za