Technology Adoption

Perceived usefulness

In order to meet the “perceived usefulness” criteria above, Most digital technologies can have up to four purposes. They:

• Provide information as required by the audiences;
• Engage enabling the stakeholders to communicate and collaborate;
• Automate and digitise operational processes; and
• Deliver digital services for example the creation of reports or development of innovative products.

If employees see the point of doing things the new way, they are more likely to adopt it.

Making digital technology easy to use

In terms of Technology Adoption Modelling, the technology will be more likely to be used if people experience it as easy to use. User experience design pertains to the creation of the architecture and interaction models that impact users’ experience of the software. As user experience is subjective, it cannot actually be “designed”. Instead, we developed this strategy to enhance the user experience as far as possible.

Ease of use is a function of the process to find what the user is looking for. The tools that we used for this include process modelling, data architecture, transparent workflows, taxonomy, breadcrumbs, a site map, search functionality, metadata, links within the content to other related content, aggregation and profiling.

Subjective Norm

This is the art of making people feel good when they use the system.

How you do it will depend on the organisational culture, here are some ideas, but we can come up with many more:

• Gamification is exciting because it promises to make the hard stuff in life fun. It is the application of typical elements of game playing (e.g. point scoring, leader boards, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement.
• Narration, when people can internalise and take ownership, they identify with their jobs and the organisational objectives;
• Rewards – this can be in the form of awards, bonuses, time off or even breakfast with the CEO. This must also come with public recognition.
• Personalisation – this is how Social Media does this, allowing employees to customise their workspace, show off the good things or achievements.

Insights and Reporting

Analytics provides real-time statistics and analysis of user interaction with the software.

These are interesting and useful tools for:

• Measuring adoption
• Providing insights into online behaviour which will improve the decisions you make when managing and improving the technology
• Management buy-in to future investments based on ROI.