Content
Content Creation
Without content, advertising and communication remains an empty vehicle.
Great content has the power to evoke, persuade, convey and convince the audience.
Digital Bridges creates easily consumable content; we simplify complex ideas, tailored to business goals and audience requirements, written for SEO and Social Media Optimisation, taking into consideration their pre-existing knowledge and levels of digital literacy
Copy Editing
Have you ever finished a bit of writing, but it is all mixed up, the language is prosaic and it’s cobbled together with random ideas off the internet? Maybe English is not your first language or the instruction comes from higher up and you don’t understand it.
Perhaps the job is so big, you can’t see the wood from the trees, or you are so close to it that you repeatedly miss mistakes in spelling, you may have edited the concord out.
At Digital Bridges we will restructure and reshape the content so that we capture the nuance, tone, language, grammar and words perfectly for you. We can also provide editing services for academic transcripts and books such as historical novels or autobiographies.
Ghost Writing
Ghost writing is an art.
At Digital Bridges we pride ourselves in more than telling the story but rather, showing it
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Telling is when the author narrates the action “He got into the car and drove to the hospital”
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Showing is demonstrating the subtle nuances which make the story so fascinating. ”Even though he was exhausted, sweat hanging off the edge of his fringe, he threw himself into the passenger side of her Austin Healey, reached across the hot leather and slammed the knob down, screeching as he pulled into the busy road”. Without saying anything, we know that the woman who owns the car is well heeled, that the weather is hot and there is some kind of crisis or emergency.
Obviously, there are circumstances where telling works better than showing and vice versa, but the point is for your writing to be colourful. Regardless of the subject matter, it should paint a picture in the mind of the reader. That’s how we keep their attention.
We specialise in pivoting between different voices
Writing on someone else’s behalf isn’t really what makes great ghost writers. We could hire an intern to do that.
Our value as ghost writers lies in us studying your unique voice and then executing in such a way as to keep your voice separate from the other people we ghost write for.
What this really takes is understanding voice, tone and word choice.
As a ghost writer we bring more to the table beyond the writing.
We will research your industry and subject matter thoroughly, familiarising ourselves with the terms and structures, we are able to bring additional perspectives and thought-provoking questions to the table that increase your value.
We are your personal “idea coach,” not just helping you put your concepts into writing, and helping you really think through those concepts in the first place.
People use our services for two reasons: they don’t have time, and they don’t have the writing skills or patience.
We understand that a lot of people enjoy writing, but enjoying it and being able to write on a daily or even weekly basis are two completely different things. Writing, just like anything else, is a sport. It takes practice, discipline, and persistence in order to do it well.
We will save you significant time and tell your story in an engaging way that provides each and every reader with something of value.
Content Architecture
The importance of robust Content Architectures
Well-crafted writing conveys its message not just in its words, but also in structure.
Nowhere is this more true than in a website. Sometimes organisations are concentrating so intently on their own organisational design, that they cease to remember that their audience does not have the same perspective.
The importance of robust Content Architectures
All too often people can’t find what they are looking for because they categorise according to their own issue they want resolved rather than how the organisation sees it.
We see this a lot in the banking sector where their services are decentralised profit centres, all servicing one client. Your personal banker can’t help you with digital banking or you need to call another number to set up PayPal on your account. As far as you are concerned, it is the same process of setting up a business account for an international client, but to them it entails three different departments in three entirely locations on the website.
The secret to good Content Architectures is process mapping from the user back to the organisation and then create a sophisticated taxonomy (classification system) so that the content delivers its intended purpose.
Style Guide and Written Communication Policy
In the modern world we are surrounded by content all the time and this causes many people to snack-consume words and ideas.
Modern day consumption of communication
Modern writing, especially business writing, whether it is for corporates or an instruction manual, has changed with the advent of the Internet.
Not only must we be cognisant of the way people consume information, but also of the findability when someone is looking for what you are offering. Then there is the dreaded bad news goes viral.
It is essential that the writing is easy to read, optimised for SEO (Search Engine Optimisation) and that the meaning is clear and unambiguous.
Subconsciously people do not trust inconsistency in spelling, tone and message.
At Digital Bridges we will create a Language Style Guide tailored specifically to your organisation and brand, add to this a Written Communication Policy should be implemented to ensure consistency and engender trust.