Data Narration
Digital Bridges will partner with your data architect as a Data Narrator.
- “Data” is what comes out of the different systems;
- “Sorted data” is the data passed through during the ETL process;
- “Arranged data” is categorisation using metadata;
- “Presented visually” is the graphs that you see in BI tools; and
- Data Narration.
Here is where Digital Bridges plays a role:
“Explained with a story”
Data transformation into a marketing, HR, innovation etc. strategy to move the business forward – Data Narration.
Image by Wendy Castillo
Example of good data narration
How important is it not to have preconceived ideas about what the data is telling us?
During World War II, fighter planes would come back from battle with bullet holes.
The Allies found the areas that were most commonly hit by enemy fire. They sought to strengthen the most commonly damaged parts of the planes to reduce the number that was shot down.
A mathematician, Abraham Wald, pointed out that perhaps there was another way to look at the data. Perhaps the reason certain areas of the planes weren’t covered in bullet holes was that planes that were shot in those areas did not return. This insight led to the amour being re-enforced on the parts of the plane where there were no bullet holes.
The story behind the data is arguably more important than the data itself. Or more precisely, the reason behind why we are missing certain pieces of data may be more meaningful than the data we have.